Doing an online webinar or event is one of the surest method of generating good qualified leads and revenue from the paid events.
For the Better Event Marketing Ideas,You need to understand the Basics…
Do you know what is event Marketing?
No..
Let’s try to understand this here;
Event marketing defined by the tools, techniques and channels you use to promote an event to an audience, with the hope of getting them to buy tickets or attend.
Firstly, Event marketing begins with launching an event idea, then persuading attendees to invite their friends or colleagues and generating leads from channels such as email marketing, blogging and advertising.
Let’s also try to understand the B2B Event marketing.
B2B (business to business) event marketing is selling an event to other businesses in order to get them to attend, sponsor or exhibit. The channels of advertising may be the same like social media, email marketing, PPC, but the message and USPs may be different.
Ideas for Event marketing Online – step by step guide;
Step 1: Things to Do in Pre event
- Create a Pre Event page on your website or on any event Listing Website like eventbrite, Facebook events, LinkedIn Events, eventful, Google event (listing to be on Eventbrite).
- Announce your event on Social Media platforms like Facebook, Instagram, Twitter and others
- Write a Blog Post mentioning the objective of doing this event and value this event delivers.
- Connect and freeze the activities with your event partners. Event Partners like Your Speaker, event moderator, media partners etc…
Step 2: Event launch
- Send Event launch Email to all the subscribers, Email lists. (Send at least 3 email prior to event and day of the event).
- Do press Release about your event in top press release websites.
- Do the posting of your Event Blog post on Social Media Platforms.
- Engage your event partners to share the event detail on their social network, websites, Videos etc…
Step 3: Day to Day event Marketing activities
- Regular email blast, Social Media Posting & blog posting about the event
- Rope in Thought leaders to do guest posting about this event with a link to the event registration page.
- If event is paid, then give early bird discounts, students discounts, volume discounts etc…to get the seats filled quickly
- Do paid Promotion on LinkedIn, Facebook, Instagram, quora, eventbrite and other platforms. This is must to do activity when you have limited time to market event.
- Ask for referrals from the confirmed participants
- Engage with Influencers in your industry and ask them to promote the event to their audience base.
Step 4 – The final set of activities on the Day of the event
- Do Final email at least 1-2 hours before event start.
- Post on Social Media as a reminder about the event
- Do final Phone call to remind them to attend the event.
- Collect any other information need for your business from the people who are attending the event, through an online web form and give them some freebies too.
Step 5- Post Event Activities
- Send a Thank you Note to all the participants.
- Share the PPT, slides for them to take references & notes.
- With Hot prospects, engage them one to one overall call or any other method.
- Add them to your Regular Newsletter list to keep them updated about your business and products.
Follow these Ideas for Event Marketing Online and you will get sure shot great success.
If you are new to Digital marketing and having challenges to understand and how to do the event marketing Online.
Strategyworks does regular training program on Digital Marketing. This course is full time 3 months course on Advanced Digital marketing. They teach everything from basic to advanced level.
Many of the startups, entrepreneurs and Students have already taken this course online and got benefited and started doing successful marketing of their business.
Follow the link to download the free Digital Marketing brochure with curriculum details.
Do share these ideas of event marketing with your colleagues and friends. Sharing is caring!