Month of December brings lots of joy and cheers to people.
People spend their year’s savings to buy the gifts, necessary stuff, clothing and anything they wish to have.
We marketers are eagerly waiting for this time to get the maximum sales and revenue.
We are busy making great creative, campaigns, offers and discounts ,and sometimes it happens, we do not keep the market research data in mind and do delays in doing the campaigns on Time.
Here is a holiday shopping trends 2019 , which shows the data about consumers go shopping after September month till December
It is clear that the best time to run your campaigns is from November 1st to December 30th, but up to 15th December the most suitable time.
How much People will spend during Christmas sales;
The data from 1999 to 2019 shows very clearly how much on an average people spend on Christmas Gifts. The data also shows people’s spend during the recession of year 2002 and 2008.
So, next Christmas if you planning to marketing your products, plan in advance and spend the marketing budgets , keeping the dates on the mind