Why Social Media Marketing is better than Traditional Marketing(TM)?
Why Social Media Marketing is better than Traditional Marketing(TM)?
Social Media Marketing and Traditional Marketing both have some common goals. Like, to Attract Customers, to Boost Brand Awareness in the Market.
Why Social Media Marketing Is better an Online Marketing Method that Focus on gaining Traffic or customers through Social Media.
Social Media Marketing is a part of Digital Marketing. And on a different side Traditional Marketing mainly done through TV, Radio, Newspaper, Banners, Hoardings, Magazines, etc.
Social Media Marketing and Traditional Marketing both have certain aspects of Comparison.
- Targeting Audience.
- Cost of Marketing.
- Measurability
- Engagement.
- Channels, etc.
Targeting Audience
Social Media Have Built-in Advertising/Marketing tools with some specific Targeting Features Such as Age, Interests, Gender, Location, etc. All these kind of parameters are related to your Business Category.
And on the other hand Television or Newspaper Campaign Shows some difficulty in Targeting Peoples who really are Interested in your Business. As per these things, Social Media Marketing is better than Traditional Marketing.
Cost of Marketing
Why Social Media Marketing is better a less Expensive and faster way to Promote your Brand/Product/Service. While comparing with Social Media Marketing, Traditional Marketing is more expensive and much time consuming process.
Why Social Media Marketing is better Requires Just An Account that use to be Set-up on different social media platforms like Facebook, Instagram, Twitter, WhatsApp, linkedIn, etc. and Traditional marketing needs to approach Advertising Agencies/Firms, Etc.
Measurability/Tracking
In why Social Media Marketing is better the Advertiser Can Measure or Track that how many time his (Advertiser’s) Marketing Messages are opened/Clicked. How many Impressions he is getting, how much traffic is coming on his site, etc. In Traditional Marketing, it is difficult to know how many people are getting reached.
Engagement
In Traditional Marketing there is no Engagement between Brands to Customers Cause Traditional Marketing is one way or One Sided marketing system.
But on the other hand Social Media Marketing/digital Marketing is Multiple way system like Brand to customer, Customer to Customer, Customer to Brand. SSM (Social Media Marketing) is very Engaging Advertisers get very quick response on Social Media. Thus Social Media Platforms allows Advertisers to engage and interact with their consumers very easily.
Channels
Social Media Marketing have many Channels/Handles to publish Advertisement, Build Awareness, etc. Some of the most popular Channels are Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Twitter, etc.
Traditional Media also consists many Channels through which Advertising and Marketing is done. Those Channels are Television, Radio, Newspapers, Banners, Hoardings, Pamphlets, Magazines, Business Cards, etc.
8 Simple Tips For Social Media Marketing On Any Platform :
– Create a specific strategy for each Social Media Platform
– Be Consistent
– Focus on Messaging
– Measure and Analyze results
– Invest in Video content
– Take an A/B Test whenever possible
– Join or Create on some communities
– Interact with your Audience
Social Media Marketing vs Traditional Marketing
| Can reach a large audience as compared to Traditional Marketing on the basis of Target Audience. | Can reach a large audience from cities and villages. |
| Can target the audience very effectively. | Cannot target the audience groups effectively. |
| Can customize the advertising as per user interest. | Personalized advertising is not possible. |
| Can be implemented very fast and easily. | Can take a long duration to implement a campaign. |
| Very cost effective and in some scenarios its free. | Huge budget is required to execute the campaign. |
| Very high ROI compared to advertising cost. | Can generate a positive ROI on the base of product. |
| Can create highly engaging and interactive Ads. | Static Ads mostly non-engaging/interactive. |
| Can easily measure the campaign metrics and data. | Measuring the campaign results is difficult. |
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