16 Facebook Marketing & advertising tools
Doing complex advertisements takes a lot of time, but some good tools can make out life better, as these 16 Facebook Marketing & advertising tools help us in:
- Makes us to do our work faster & saves time
- Helps us in getting quick insights and data points
- Helps us in improving the performance of the campaign
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Also helps us to automate most of the process
Facebook Campaign Planning & Research Tools
1. Facebook Campaign Planner – Facebook Campaign Planner tool is the best tool to do research and planning for the campaigns Campaign Planner. Although You should have active ad manager account to access this tool.
2. Google Analytics –We use Google Analytics to analyze website traffic coming from Facebook. Therefore this data lends us a better understanding about the audience that’s already visiting. When we look for audience trends like demographics, interests, device, geographic location, etc. We’re really looking for anything that can shape our future audience targeting.
3. Facebook Audience Insights –find new audiences and create personas. It’s a powerful tool that combines Facebook native data and third-party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience. Combining Facebook Audience Insights with Google Analytics provides many data points that can easily be connected into a full buyer persona.
Facebook Creative Tools
1. AdEspresso’s Ad Gallery –
This is definitely one of our favorite tools and it’s free to use! I’m constantly screenshotting ads from my News Feed to build my own library, but that requires a lot of time and effort. The Ad Gallery does a lot of this work for you. It’s great for searching across industries, objectives, and ad types. We also use it to get inspired and find creative ways to craft our images and messaging. While you’re over there, be sure to check out their platform.
2. Moat
Moat isn’t solely a Facebook tool. They’re really built to show brand’s display ads.
3. Facebook Text Overlay Tool
If you’re running Facebook ads, you should have this tool bookmarked. Because they’re allowing images with 20% text to run this is the best way to ensure that your ads are getting maximum potential audience reach. Just upload your images into this grid tool and Facebook will rate images as OK, Low, Medium or High, depending on how much text is in the image. It’s better to know now rather than when you launch your ad and see suffering performance metrics.
4. AdParlor’s Mockup Generator
Personally, this is one my favorite tools. In fact, they were one of the first companies named to Facebook’s performance marketing platform. The Mockup Generator is a fabulous way to design Facebook ads without ever going into Facebook. Simply input your ad information and download the mockups. Although it is great for client presentations, strategy decks, and Facebook ad reports.
5. CoSchedule’s Headline Grader
Want to write better headlines? This free tool from CoSchedule analyzes your headline then scores your overall quality and rates its ability to result in social shares, increased traffic, and SEO value. But remember, this is an algorithm and isn’t always perfect. But if you’re looking for a way to objectively rate your headlines or ad copy, this could be the tool for you.
6. Adobe Spark
This Adobe tool is perfect for creating stunning videos and animated images for potential Facebook ads. It only takes a few minutes to get started, plus they have an iOS app to create stunning images on the go. Therefore they also have an inspiration gallery full of images and videos to spark your next big idea.
7. Canva
This is also a very impressive tool to help you create your creatives, ads copy.
Facebook Optimization Tools
1. Oribi –This free tool delivers powerful Facebook Ad analytics in the blink of an eye. According to their website, “you can analyze an unlimited number of ad accounts with an unlimited number of users, all free of a charge. Current capabilities of the product will remain free,
2. Facebook Ads Manager App – For those marketers on the go, or those who can’t live without their phone, this could be a great solution. As well I think it’s a great app to use when you need to make smaller changes and you’re not near your computer. It’s been a real lifesaver when I’ve been away from my computer and needed to make a quick budget change or pause some ads.
3. Acquisio Social –The real benefits are their ability to test hundreds of ad variants, gain quick performance insights, and get optimization suggestions to improve performance. It’s a great tool that could potentially save you a lot of time. Again, while you’re over there, check out their reporting capabilities.
4. Facebook Power Editor – Facebook really is doing a pretty good job of creating very specific tools to help marketers get the most out of their campaigns. While there’s always room for improvement, we absolutely love the Power Editor, especially the new interface update. Ads Manager is great for small tweaks, but for full campaign builds, marketers should utilize Power Editor because the process is simpler and more efficient.
Facebook Marketing & Advertising Reporting tools
1. SuperMetrics – We love this tool because of its ability to pull data from the majority of advertising channels right into Google Sheets. With this Google Sheets add-on, we track our Facebook ads reach, frequency, and CPC over time. This allows us to better understand when ad fatigue is setting in and it’s time to update creative at scale.
2. Facebook Ads Reporting Tool – In my opinion, the Facebook Marketing & advertising tools are totally underutilized. Though We really like how the tool lets us save selected Ads Manager columns as a report and then schedule that report either daily, weekly, or monthly. It’s perfect for those weekly reports when you don’t have an automated tool. And you’re using a dynamic spreadsheet to populate charts/reports.