A Humble Beginning in Thailand– Interesting Red Bull Logo Story
Before Red Bull became the energy drink of choice for extreme athletes and partygoers worldwide, its journey began in the bustling streets of Thailand. In the 1970s, a Thai entrepreneur named Chaleo Yoovidhya created a potent energy drink called “Krating Daeng.” The name translates to “Red Bison” in Thai, and the original logo featured two powerful, red bison charging at each other against the backdrop of a golden sun.
This drink wasn’t marketed to the elite. Instead, it was a favorite among blue-collar workers, truck drivers, and motorbike taxi drivers—people who needed a quick boost of energy to get through their demanding days.
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