Have you ever noticed? You visit a website and within seconds a chat window pops up, offering to help you out. Happens almost every time, right? That’s a chatbot in action. In this blog, we discuss the benefits of chatbots in Digital Marketing.
Chatbot:
A chatbot is a computer program which can mimic human conversations in the form of text or speech using artificial intelligence.
Chatbots are used mainly for interacting with numerous people and are programmed to resolve queries and hold communications at a more formal level.
Chatbots also facilitate reading and receiving information, asking queries and even purchasing for that matter.
Why are chatbots becoming increasingly mainstream?
Chatbots are intuitive, low-key and engaging. So, people instantly hooked on to the idea of a chatbot, despite the fact that such a concept based on artificial intelligence was introduced for the first time in the market.
According to a research, 57% customers preferred live chat to get their queries answered.
Also, for communicating with a chatbot, there is no need to leave the page or move onto a new application. So, you just have to click on the conversational window which is present at the corner of the page you are currently on.
The ease and familiarity of chatbot makes people latch onto the idea of a chatbot for digital marketing.
Essentially, chatbot is a programmable software which can carry a certain set of actions. As well as they are cost-effective and can be set up easily without any effort.
The rise of chatbots is majorly dependent on several factors:
- Increasing popularity of messaging apps
- The booming mobile app economy
- The rise of AI and other cognitive technologies
What can chatbots do for digital marketing?
1) Improve service experience
Chatbots are programmed to emulate live chat and talk with customers.
The chatbot has the ability to take care of all the things right from asking about the customer’s needs to answering queries the customer might have.
Every customer expects a quick and responsive service when they approach a website.
Quick response, accurate results and an answer to all their queries, this is what a customer expects.
Chatbot delivers all these services.
Chatbots are so well programmed that they can give a number of responses to all the possible queries a customer can have. Therefore these questions are most likely to be asked and their responses are programmed in the database of the chatbot.
Now, what are the major advantages?
- Reduce customer wait time
- Reduce service reps needed by the customer
- 24*7 service available
- No need for a live representative
This is what will convert a first-time buyer into a long-term customer.
2) Engage customer after the sales
Apart from handling customer enquiries, chatbots can engage in outbound digital marketing as well.
Chatbots can handle proactive customer engagement and send follow up messages. So, this can be very fruitful for digital marketing.
One of the digital marketing strategies is to ensure that your buyers are satisfied with their purchase and also send routine follow-ups.
Also, chatbots can help in announcing a new offer or a new product launch,
3) Powerfully express your brand
Building brand value is a quintessential aspect of digital marketing. While chatbots help to distribute content that echoes with the value of the company and which can also form a connection with the customer.
Chatbots help in promoting the brand by interacting with people regarding the brand benefits, discounts and other promotional offers.
Chatbots can also provide metrics like customer engagement levels, brand mentions and leads turning into customers.
4) Collect data and research
While chatbots are interacting with customers, they can program to collect data, monitor customer behaviour and keep a check on the buying pattern of the consumers.
Using the data, businesses can get an idea of the consumer mindset and the buying pattern of the consumers.
Therefore, this data can help businesses understand the market value of the product and can plan their digital marketing strategies accordingly.
As well as, this will help your company save money and time by not hiring additional resources.
5) Social media marketing
Social media is generally the most preferred platform to advertise and promote your brand. Though chatbots can be added as an extension on various social media platforms for basic level enquiries and to resolve initial level queries. You can also hire one of the Top social media agencies to take care of all your social media and digital marketing needs.
Benefits of chatbots:
So, after having a look at what chatbots can do for digital marketing, let’s glance at some other benefits of the chatbot:
- Available 24*7
- Saves time
- Is quick and agile
- Cost-effective
- Can gather data
- Analyse data
Endnote:
Who would have thought that communication would reach to such an extent that it wouldn’t require humans but still be realistic and accurate?
So, benefits of chatbots in your digital marketing strategy in the following ways:
- With their real-time interaction, chatbots can convert visitors to customers
- They are can be programmed for data collection, cross-referencing and demographic analysis
- Chatbots function as brand ambassadors
- They provide a dynamic, real-time and seamless interface
Customers always want an amazing experience and chatbots are going to provide customers what they want. So, chatbot can be the connecting bridge between your brand and potential customers.
If you are still considering whether to use chatbots or not, by all means, try them out!
Comments 3