How to make Marketing strategy during this Global Crisis
According to the United Nations, “About 25 million jobs could be lost worldwide due to Coronavirus.” That means 25 million people could be struggling to find their survival. It’s easy to say, close the door and sit down at your couch until the crisis is over, but it’s hard to do.
Percentage of respondents worldwide who felt COVID-19 posed a high level of threat to their job or business as of March 14, 2020, by country
For most of the small and medium enterprises, there is not huge insurance that will cover the loss that occurs during the lockdown period. So every marketer’s team, business owners face the almost same questions on how to deal with this pandemic COVID-19.
So staying in the business and having a perfect marketing strategy can help you to deal with this pandemic and can make you the number 1 marketers.
As Scott Jones, CEO of 123 Internet Group, told to the Forbes, “We are in uncertain times, but with the increase of remote working and a collaborative approach, companies are turning to digital channels and embracing the transformation. We have seen a real spike during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.”
Here we can bifurcate some tips to create a good marketing strategy –
Cautious about assimilating the Pandemic into Marketing
Always riding on the current trend is one of the best things that any marketer can do. But when it comes to the COVID-19, you can’t take it in that way. You can’t pretend that COVID-19 does not exist and you have to think simultaneously about your marketing strategy and this pandemic. There is a strong link between emotion and marketing and you have to optimize it when you plan your strategy.
Being sitting at home, they might be tensed or frustrated and they want to invest their time to gain some knowledge on this period. You can use this period to get close to the customer.
Instead of emailing them, “Buy our Courses” or “Buy our Products”, you can use the term like, “Why don’t you use your free time to learn more?”
Many times, placing some different words on your sentence can do a wonderful job.
Shift your marketing Strategy Online
On the outbreak of Coronavirus, it is necessary to maintain social distance. So online is the only medium where you can run your marketing strategy. You have a great chance to acquire social media and get to know the right audience for your business. Don’t waste this opportunity to set up your marketing strategy online. Invest your time to know how to make Marketing strategy during this Global Crisis.
Revamp your Website
In our everyday life, many times we don’t get the time to update our website. Then it’s high time to do. A customer generally visits our website at first. We need to put the right content and make good landing pages and updates it regularly to attract the audience.
Do the keyword research and SEO of the website. Write some good content as well as a blog to engage the audience.
Active on Social Media
At this period of the lockdown maximum people are active on a social media platform like Facebook, Instagram or LinkedIn, etc. Then it’s high time for your business to engage with the audience. You can put good content on your page or you can generate your ad campaign too. Facebook is one of the best platforms to run your ads. It gives you the right output of your ad budget. For ads, LinkedIn is also a good choice.
Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020
Run your Online Ad Campaign
When you do the keywords research for SEO, it will automatically help you to run your ad on a search campaign. If you have already run your campaign on Google Ads, you can check your Google Analytics to check the updated list of keywords to identify which campaign is relevant and which you have to stop or you need to create a new campaign.
In addition to you can create a campaign on Google Display Ads, Shopping Ads and Video ads too. Video Marketing is one of the great marketing strategies in today’s era. You can easily connect with your audience. Companies who are doing in-person training, they can start with a webinar or recorded classes.
Make Strategy for Long Term
In these uncertain times, maybe you don’t make that profit what you earn usually. Maybe you try to cut your ad budget, but remember, that is the only thing you can do now. May be your competitors think the same as you. If you don’t engage with the audience, maybe they will not come back to you after the settlement. Maybe this short term loss will help you to prevent your long term loss. So invest your time to know how to make Marketing strategy during this Global Crisis
You invest wisely and give an eye on brand building strategy. At the time of the 2008 great depression, some most successful startups founded like DROPBOX (2007), WORDSTREAM (2007), GROUPON(2008), WHATSAPP (2009), UBER (2009), INSTAGRAM(2010), PINTEREST(2010), etc. So make a perfect marketing strategy and embrace it. It will eventually work for your business.
Once Helen Keller said, ”when one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has opened for us.”
