How to Win Indian Election
Elections in India are events involving political mobilisation and organisational complexity on an amazing scale. In the 2004 election to Lok Sabha there were 1351 candidates from 6 National parties, 801 candidates from 36 State parties, 898 candidates from officially recognised parties and 2385 Independent candidates. A total number of 38,99,48,330 people voted out of total electorate size of 67,14,87,930.
What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn’t. Based on research, interviews and the author’s own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.
What readers say about this book
A very interesting perspective regarding whatsapp elections, propaganda and experiments in Indian politics. As a Political Consultant myself, I enjoyed reading this book & definitely recommend this book to all the students, professionals, interns and to everyone interested in what happens behind the scenes inside political parties during elections.
Rcd the copy today , had preordered it. Its an Excellent read. Gives you an inside view of Indian politics. This book is sure to be a bestseller.
This is a great book for everyone who wants to know more about the realities of Indian politics and offers great insight. Although it’s a non fiction, it has been written brilliantly which makes it a breezy read! Hope this gets translated to Hindi too so that it reaches more voters 🙂
