What are the best Digital Marketing Tools?
We’ve compiled a thorough list of digital marketing tools that can assist you with your objectives, including a few free and freemium options for those on a budget.
In practicing & implementing Digital Marketing, we need various tools and platform to accomplish the work.
Here we are sharing the different types of digital marketing tools, its usages and mentioned when and for what purpose you should use them.
The Digital Marketing Tools or Online Marketing Tools are as follows:-
| Tool Types | What it Does | Major Benefits | Is it mandatory? And why? | Top Vendors Available |
| Ad Serving Platforms | It Stores and Serves ads on publishers websites as per the approved media plan. It can be used to serve, track, optimize paid ads on Search, Display, Social & Mobile | Optimization of Multiple creatives of several campaigns under one roof. Is In sync with the attribution model. | It becomes mandatory if we are to scale up to 100 & 1000’s of campaign. It also reduce man hours and labors by automating the process of creative optimization | Double Click, Media Mind |
| DSP( Demand Side Platform) | Access to vast pool of inventories beyond the scope of what Search, Social & Mobile can offer. DSPs provide us access into the vendor-neutral RTB ecosystem. | Scalability is what can be achieved. Its helps in extending campaign reach. Performance model like CPA & CPT support. Very cost effective medium. | Yes. If you intend to do pin code targeted campaign & need to reach max people within that area. Search is a pull mechanism which has its own limitations. Social usually does not perform well when need is of maintaining a CPA. While, DSP can cover almost 99% of the audiences since they tie up with all major ad exchanges. | Adobe, Media Math, Double Click, OpenX, Appnexus |
| Site Analytics | While other marketing efforts goes on bringing in traffic and get conversions the Analytics gives us information on who are the visitors, how are they coming here and what they are doing on the website | Helps us in taking informed marketing decisions. Provide us holistic view on all the POEM campaigns( Paid, Owned, Earned Media) | Yes. The Most important tool. Without knowing how visitors are behaving on the web site every effort will be a waste. | Google , Adobe site catalyst |
| Media Optimizer | Help us get a consolidated view of how your media is performing, along with tools to both accurately forecast and continually optimize your media mix. | Audience management : Gives the data needed to segment those who are still browsing and those who are ready to buy, and get the right message in front of each. Ad management and optimization: manage SEM campaigns, improve display advertising investment, and maximize the reach of social campaigns all in one Place. Predictive modeling: Help in plan the most effective media mix for campaigns. | It will help you forecast on campaign deliveries based on your requirements in a logical way rather than a gut feeling of Marketeers | Adobe, Kenshoo |
| Media Planning | It will help us in understanding what our TG does online.? Which are his favorite destinations online with in a genre? We can know audience trends in each Genres & Even some valuable information about the competition like UV’s, PV’s, Time Spent, Audience composition & Traffic Sources | It will help us building a display media plan. We can predict campaign reach & frequency before executing. | if planning to do a big branding campaign it’s a must. Also, if you are looking to provide media planning services to your clients in other markets it’s a must. | ComScore |
| Competition Bench marking | It will help you know what your competition is doing in terms of where & what are they spending on marketing, their media mix & communication strategy. | Competition Bench Marketing will help you to be always a step ahead on your paid marketing strategies (whether it is media or communication) against competitors | It will help you in knowing what competitors are doing and take next steps in order to come close and then eventually beat them | Nielson Net Ratings |
So, these are some of the best tools for online marketing tools
Want to know more about these tools and how to use them? You can mention in the comments, and we will try to create video tutorial for your easy understanding.
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