Google has been very strict in paid ads, now it going to be more stricter. Create ads responsibly; make real ads, use real landing pages, having real domain names, other wise google might terminate your account permanently.
Digital Marketing of Amul- Here is the Full Story
The nation’s greatest dairy mark Amul has sent a lawful notice to Google India, asserting that the innovation monster has “profited” from Google Search promotion crusades which are being “abused to trick people for the sake of Amul”.
“A progression of phony B2B battles with respect to Amul parlors and merchants have begun through phony sites utilizing Google Search advertisements since September 2018,” said the lawful notice sent by Gujarat Cooperative Milk Marketing Federation (GCMMF) that possesses Amul.
“These blackguards have been running paid promotions on Google web crawlers against watchwords, for example, Amul franchisee, Amul parlor, and Amul merchant among numerous others.”
ET has seen a duplicate of the legitimate notice issued on January 10. It asserted that these people and associations have “vindictive purposes of misusing people crosswise over India with phony guarantees of business openings with Amul” just to cheat them.
Google India is “responsible for abuse of their stage and winning incomes through the promotions”, the notice said.
Google Ads stage is “enabling such blackguards to utilize its paid advancement benefits more than once with no record verifications and in the process winning incomes from the snap put together promotions with respect to their page”, it said.
A Google India representative in an email reaction to ET said the organisation was investigating the issue.
Amul’s legitimate notice has clarified usual methodology of the supposed fraudsters. When an individual — charmed by the offer to investigate business openings with Amul, which moves bundled drain, spread, frozen yogurt and cheddar — opens the ‘phony’ sites, he/she is required to fill a frame.
From that point onward, they get calls from obscure numbers inciting them to pay enrollment expenses going from Rs 25,000 to Rs 5 lakh in different financial balances. “Post receipt of the installment, the intrigued people quit getting all types of correspondence from these bastards,” it said.
The notice guaranteed that Amul had raised this issue with Google India and looked for its assistance.
This Digital marketing of Amul, case gives a clear indication that the marketing has to be practised ethically and any misleading ad practice might lead to suspension of the ad account. Now This is followed by facebook too.
