Is Social Media Marketing is better than traditional marketing, Is Social Media Marketing Better Than Traditional Marketing? Read further to know.
Social Media Marketing is a promotional platform were you can connect with your audience, promote your brand, increase sales, and drive traffic on your website in a better and faster way. The most used social media platform (at the moment) are Facebook, Instagram, Twitter, Snapchat, LinkedIn, and WhatsApp.
Marketing is a process of teaching your audience why they should choose your product or service over those of your competitors and social media marketing allows your brand to interact directly with your audience and know what are their demands, what they exactly want, and work accordingly to market it.
3 important things you should know about social media marketing
1).what should be your goals?
Goals can be different from those of your competitors it depends on what type of business you have and how you want to promote it. The goals can be to https://martechguide.com/what-are-algorithms-5-sexy-ways-to-improve-it/:
- Increase brand awareness
- Generate lead
- Drive traffic on your website
- Provide customers service
- Build a community around your business
- Research and development
For example. Startups: startups business promotes their brand ie. build awareness for their new product and generate leads.
Small business: their main goal will be to engage local followers and grow a great community presence.
Enterprise company: they provide timely customer service which helps to gain customer loyalty and help grow business grow more.
2). How can social media help you achieve your business goals?
when you want to publish something related to your band first you should know what are your goals, once your goal is clear you can frame your strategy. strategies help you understand which social media platform is best for your business and where to target your audience.
Billions of people worldwide use social media networks and in terms of marketing, it is very cost-effective & efficient to use which results in reaching out to many customers and help you achieve your business goals.
3). How much does Social Media Marketing cost in India?
There is no standard cost in social media marketing as there are different agencies which offers different price structure depending on what brand wants to market. The average monthly cost can range from $200-$500 (INR 14,000- INR 36,000). The main aim should be clear that the agencies should offer maximum ROI( rate of interest).
for Small Business, social media marketing may cost from (INR 10,000 – INR 20,000 per month) + 18% GST but the cost may vary depending on what service you want from them. For an Enterprise Company, social media may cost form (INR 20,000- INR 30,000 per month) + 18% GST, for the enterprise companies it totally depends on how much money you can spend and how you want to use social media platforms for example. packages can also start from 30,000-50,000 & up to 1,00,000 where the service provider will also work on the ranking of your website.
Traditional Marketing
Traditional marketing means a way of marketing which is mostly done offline ie. in a traditional way without the help of digital technologies. Traditional marketing includes Print (printed advertisement, newspaper, magazines &, etc), Billboards, Direct mail, Broadcast ( TV &radio), referrals ( word of mouth – suggestions given by loyal customers, feedback).
All about Traditional Marketing:
Traditional marketing mainly deals with brand promotional activities that focus on place, price, product, promotion, and people.
The goal should be clear and understandable and accordingly, strategies should be framed like to identify the audience, creating relevant content, select channel, develop a variety of materials for the selected channels and then test to check whether it will work or not.
The cost involved in traditional marketing depend on what type of strategy you have selected for example the Print advertisement depends on how big or small your advertisement is and each publication has its own rates, Broadcast- as far as broadcast is concerned there is a registration fee of Rs5 lakh per channel for a period of about 5 years and if you want to give live advertise there is a fee of Rupees 1lakh per day which is the amount given by the government.
Billboards- it is the most impressive way of advertising where the conversions take place depending on the number of views and where have you posted. the cost depends on the location( like railway stations, highways, or other locations ), country or state, size of the hoarding, and billboards. the cost can start from INR 10,000 up to 90,000.
Reasons to why Social Media Marketing is better Traditional Marketing:
There are several reasons why social media marketing is better because is very convenient and easy to monitor. but the 3 main reasons are
- Measurable – Social media platforms help the brand to know whether the promotional activity is done properly and what are the responses and feedback of customers. The data can be easily measured and if there are any changes require the brand works on it.
- Cost-Effective (affordable)- The cost is comparatively lesser than traditional marketing and which is why many startups can first opt for social media marketing.
- Efficient for brand-building – social media marketing reaches out to many users and that is the reason which builds brand image. From reaching a local audience to international, social media platforms help to grow any business, it also maintains a good public relation.
Conclusion:
By the given data above we can say that marketing is an indispensable part of any business that cannot be ignored. Traditional Marketing is still winning for some business but it is on its way to retirement and Social Media Marketing is taking over.
Both have their own pros and cons depending on the type of business, goals, and budget one can select any of this strategy. Your aim to do marketing should be clear and get maximum ROI (rate of interest). Social Media Marketing also helps to target the desired audience by knowing the interested people.
