SEO Checklist 2023

Download SEO Checklist For Professionals 2023

1. Define Your Goals

Without clear goals, it’s difficult to know how to spend your time. Start by listing your goals.

Do you want to sell services or product? Do you want to increase traffic levels? Do you want to increase brand awareness? Knowing which SEO dial to twist depends very much on what goal you’re trying to achieve.

Once you have your list, create a set of KPIs. KPI stands for Key Performance Indicator. KPIs will give you a set of metrics to help you decide if you’re meeting, or missing, your goals.

Defining the goal is the first step of a beginners guide to SEO and then ultimately towards understanding the importance of SEO.

Here are a few examples:

• Rank top ten for keyword term x in Google
• Increase traffic from search engines by *x* percent by *date*
• Get 1,000 new sign ups from search visitors in March
• Sell ten widgets per day to search visitors by next week

The most useful KPIs are specific.

You either hit the target or you miss.

Your strategy will be defined by your goals.

For example, if your goal is to sell ten widgets by next week using a new site, then your strategy might be to forget SEO for the meantime, and focus on PPC instead.

If your goal is to get 1000 new subscribers by the end of the year,

then you might spend a lot of time analyzing your demographic, determining where they hang out, and getting your name and content in front of them at every available opportunity.

If your goal is to get #1 for term X, then you’ll be focusing a lot on link building, using keyword term X in the link.

And so on. Your goals define your tactics.

Once you have a list of clear objectives, and a clear list of KPIs, the next step is to consider the age of your site.

2. What Type Of Site Do You Have?

New Site

One of the most important task for new sites is link building. The sites with the highest quality linkage tend to trump sites with lower quality linkage when it comes to rank.

Until you build links, then tweaking on-page aspects of SEO on a new site won’t make a lot of difference in terms of rank.

Get the basics right – keywords in the title tags, keyword focused content, strong internal linking, a shallow structure and good crawlability – but focus your efforts on attaining links.

If that means establishing a large body of quality content first, then so be it. Others may choose to buy their way up the chain, or aggressively pursue social media opportunities.

Established Site

The opposite is true for an established site. Whilst links are always important, an established site can leverage on-page factors to a greater degree.

Once your site has built up sufficient link authority, then you may only need add a new page of content, and link it internally, in order to rank well. People running established sites may wish to focus more on producing quality, focused content, and let the linking look after itself.

The 5 Most Important Areas Of SEO For Beginners 2023- Important SEO Checklist items

These are highly debatable, as everyone has their own beginners guide to SEO and the importance of SEO, but it’s still standard:

1. Produce Remarkable, Attention Grabbing Content

Everything starts with remarkable content i.e. content worth remarking on and linking to.

Do you have unique, timely content?

Does you content solve a problem? Does you content provide a new insight?

Does you content spark controversy? Does you content start – or contribute to – a conversation?

2. Crawlability

If your content can’t be crawled, you won’t rank. Ensure your site is easily accessible to both humans and search engine spiders.

3. Build Links

Google’s algorithm is heavily weighted towards links. Beg, buy, or earn links, and rankings follow. Get your keywords into the link text. Building links also means building relationships with people. Spend a lot of time doing this, especially in the early stages.

4. Title Tag

It is debatable how much ranking value the title tag has, both it definitely has click-thru value. Your listing fights for attention with all the other links on page. What will make people click your link?
Learn the lessons of Adwords. Match your title tag to the keyword query. Solve a users problem. Arouse curiosity.

5. On-Page Content

Forget endless on-page tweaking. Largely a waste of time. Instead, keep a few keyword phrases in mind when writing. Use semantic variations of your terms in order to help catch long tail terms. Link your page to related pages, using keyword terms in the link.

These 5 Beginners Guide To SEO , if followed, will produce tremendous effects on the website you are trying to optimize it for. These 5 Methods convey the heart of the importance of SEO.

Bonus: Watch Your Competition. Do What They Do

What all SEO activities you can do in 2023 ? On page SEO Checklist

On-page

1. 301 Redirect
2. Implement Rich Snippet Schema tag
3. Optimize the site for Zero position results
4. Alt Tags Creation
5. H1 Tags Creation
6. Meta Tags Creation
7. Anchor text Optimization
8. Article Creation & Optimization
9. Blog Section Creation
10. Blog post creation & Optimization
11. Existing Page Content Updating
12. Google Traffic Script Implementation
13. E Book Creation
14. HTML Site Map Creation
15. HTML Validation
16. Press Release Creation & Optimization
17. Robots.txt file modification
18. RSS Creation
19. XML Site Map Creation
20. Industry Glossary Page

Off-page seo Checklist 2023

• 1.Article Submission
• 2.Blog Submission
• 3.Directory Submission
• 4.E-Book Submission
• 5.Link Building
• 6.Feed Creation & Submission
• 7.Press Release Submission
• 8.RSS Submission
• 9.XML Site Map Submission
• 10.Classified Add Creation
• 11.Classified Submissions
• 12.Contexual Links
• 13.Blog Section RSS Submissons

Analysis & Reporting

Log File Analysis/ Traffic Analysis

1. Competition Analysis
2. Keyword Finalization
3. Monthly Activity Report
4. Ranking Check 

Local SEO

Local SEO also plays a very important role in doing the overall SEO and its also one of the important activity mentioned in the SEO checklist 2023. Read Why Name, Address, Phone & User Experience Are Crucial to Local SEO

Top SEO Tools

SEO activity requires not only the conceptual knowledge of SEO but also use of various tools to preform all kinds of research and analysis, audit. Check Complete Small SEO tools list

6 Months SEO activity Plan- SEO checklist 2023

If you are going to work on a client project and wondering how to plan month on month activity plan. You can follow the below chart to prepare your plan and send into the clients approval and will also act as your activity tracking sheet. This plan covers all the Beginners Guide To SEO, importance of SEO and how to execute it.

Month	Activity
M1	This month has been assigned most importance of SEO due to it being the first. This Beginners Guide To SEO will help perform a thorough study of each of the CLIENT websites that are being optimized in terms of page content, key words being used, competition of key words etc. Perform research on including additional related keywords other than the key words mentioned by each client with the overall objective of optimizing each website for all important key words that best describe the client business. Prepare a keyword ranking report before start of optimization work on three popular search engines – Google, Yahoo and MSN and provide the report to the client. Perform On page Optimization activity for the website homepage only that includes tailored TITLE, ALT Image Tags, META Tags, and Header Tags etc, utilizing the prioritized keywords. Review content of the homepage to include the required number of key words that describe the client business. Partial submission of key words to popular directories relevant to client business.
M2	XML Site Map Creation for quick and easy recognition of content and key words by search engines. Robots Text File (robots.txt) which helps spiders to know what to index and what not to. Reciprocal linking to build your link popularity campaign. This will be a recurring activity done across the entire SEO activity on the website. Link Building to achieve more back links. This will again be a recurring activity. Internal Linking. This will be a one time activity.
M3	Directory Submission to Related Directories Directory Submission (Regular Activity) Reciprocal linking to build your link popularity campaign (Regular Activity) Keyword ranking report at the end of the third month SEO activity.
M4	SEO Tweaking to see if the performed SEO activity is achieving desired results and do necessary changes for improving the ranking of the key words. Submit to Press Releases Sites Directory Submission (Regular Activity) Reciprocal linking to build your link popularity campaign (Regular Activity)
M5	Directory Submission (Regular Activity) Reciprocal linking to build your link popularity campaign (Regular Activity).
M6	Directory Submission (Regular Activity) Reciprocal linking to build your link popularity campaign (Regular Activity) Keyword ranking report (for the 5 selected keywords) at the end of 6 months SEO activity. This concludes the Beginners Guide To SEo. Submission and Link reports.

I hope this SEO checklist 2023 will help you in accomplishing all your SEO efforts. Do share your comment on this and if you have anything to add on , please do mention in the comment section.

Download SEO Checklist 2023