AI VR & the future of Digital Marketing

Abacus might be our first calculation system, but no one can disagree with this. It bows the seed of Machines over Human and the fruits are today’s Artificial Intelligence, or we can say robotics.

From Mary Shelly’s Frankenstein to Ray’s Shanku we found the idea of AI even it’s a Sci-Fi (Science Fiction). Again on the other hand VR (Virtual Reality) is always grateful to Eadweard Muybridge, though modern VR is developed by Ivan Sutherland.

According to the Oxford Dictionary, the term Artificial Intelligence is used as the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

Before AI we should have to aware about the machine language which is the nucleus of machine intelligence. Machine level language is used for coding and function the circuit base machine. And the first idea came from there in computer science AI sometimes called as a Machine Intelligence; it is a replicated version of human intelligence.

Artificial Intelligence & Digital Marketing

Now the main relevance come how can AI be the face of Digital Marketing? So the point is AI used in a computer or in car or in a mobile or bike or a software to think intelligently like ABS4/ 6(Anti-lock Braking System). It helps the bikes brake to put an exact amount of reverse Torque by calculating bike’s rpm speed and working friction.

In digital marketing our main goal is to reach the right audience, for a human. It would be lengthy and work some process but if a brand or company uses a well-developed AI it will help them to reach the right audience and do wonders. An AI could give good customer service, detail analyzed report, ability to collect and handle data with a more faster speed. This new evolved technologies like AI, AR (Augmented Reality),VR, various brands have been using this product to maximize their brand awareness and to provide more personalized engagement with customer. For example Google, Facebook, Microsoft ad platforms are already using various kinds of AI to facilitate their ad service.

Virtual Reality & Digital Marketing

VR or Virtual Reality can give us a simulated or similar experience completely different from the real world. It’s realistic image, illustrated video, 3d sound and other sensations like vibration, light controls can replicate a user’s present on a different world.

In Digital marketing our main motive is to keep more seized with the customer and raise brand awareness. It not only makes the brand look good but also makes consumers feel good. Then we can give our customers or clients an immense experience of the product beforehand through the VR. Then it will become a golden feather of the company. It eventually builds a healthy and engaging relationship with the customer.

Artificial Intelligence, virtual reality have made a drastic differences in digital marketing strategies. Standing at this moment 171 million people are using VR. By the end of the 2020 it will be 300+million and can draw $150 Billion in revenue.

Keywords – Science Fiction, Machine Intelligence, Augmented Reality .