How effective is Social Media Marketing?
Social media marketing is a strategy of using free posts and paid ads on social media sites to connect with your target market and build your brand.
It may sound like an excuse to play Candy Crush, but in reality, it’s one of the fastest-growing forms of marketing today and the fastest-growing trend in the history of the world.
Unlike other forms of marketing, social media marketing
- connects you with your target market instantaneously
- providing feedback and insight into the people you want to market to.
- It’s also a great way to raise brand awareness with fairly little effort.
Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals.
- Social networking (Facebook, LinkedIn, Google+).
- Micro blogging (Twitter, Tumblr).
- Photo sharing (Instagram, Snapchat, Pinterest).
- Video sharing (YouTube, Facebook Live, Periscope, Vimeo)
Some of the most popular platforms for brand development and marketing include:
- Facebook.
- Twitter.
- Instagram.
- LinkedIn.
- Snapchat.
- Pinterest.
- Social media marketing helps improve brand loyalty.
- Engaging with your customers and leads to social media helps you build stronger customer relationships.
- By engaging with your audience through valuable, compelling content and conversation, you can work to turn happy customers into brand advocates.
Tom Martin of Converse Digital says most social media marketing strategies tend to take about 6 months to see any payoff.
He writes, “Established brands by and large can expect a faster uptake in their social efforts.
Some Facts
Data from 2017 shows that
- 75% of people buy a product after seeing it in their social media feeds
- And 57% of people are more likely to buy from a brand they follow on social media.
- Significantly, social media marketing has above 100% leads-closing rate compared to other forms of outbound marketing.
- In non-marketing terms, this means that social media marketing is one of the most effective forms of marketing available.
- First and foremost — social media does help get the word out about your business. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience.
- Implementing a social media marketing strategy is a fantastic way to reach your target audience without a huge budget.
- When it comes to ads, they’re also extremely cost-effective since you only pay the platform when users click on your ad for many platforms.
- Social Media contests, with the right price, have proven to be one of the most effective ways to gain followers, engage fans and increase email marketing lists.
- In fact, according to Giveaway Promotion
Social Media Contests produce 7 times more clicks than Google, Facebook and Instagram Ads.
Social media allows even the smallest business to interact with the wider world.
- Social media allows you to create a dynamic online presence and establish a dialogue with a wide audience – including existing customers, new prospects, your competitors and supplier.
- Start using Chatbots for resolving queries of your customers.
- Make and Create a Personalized experience for your customers satisfaction.
- Make and Create an efficient content marketing strategy.
- Make and Create a community for your audience.
- You should be Boosting Up your profiles with a diverse content strategy.
- Use Advocates for your Brand.
- Make use of some famous Social Media Influencers for Brand Awareness.
- Make and Create profiles on relevant channels.
- Establish and have a social media budget.
- Go Live and tell stories about your upcoming campaigns.